20 APR 2026
15 Years of Standing Together: Oxfam Rice Event Calls on the Macau Community to “Empower Smallholder Farmers Change Lives with an Oxfam Rice Packet.”
【20 Apr 2026 – Macau】Oxfam’s annual flagship fundraising campaign, the Oxfam Rice Event 2026, will take place on 16-17 May (Saturday & Sunday) across multiple locations in Macau. This year marks the 15th anniversary of this campaign in the city. Under the continued theme “Empower Smallholder Farmers. Change Lives with an Oxfam Rice Packet.” The event aims to raise funds through the sale of Oxfam Rice and a range of gift items to support smallholder farmers and vulnerable communities worldwide who are severely affected by climate change, helping them improve their livelihoods and strengthen their ability to cope with future crises.
To introduce details of this year’s campaign, Oxfam held a press conference today (20 April) at the Macau Tower Convention and Entertainment Centre. The event was attended by Oxfam Ambassador Mr. Terence Siufay, Mr. Henry Tang, Director General of Oxfam Hong Kong, together with representatives from sponsoring and supporting organisations. The guests jointly called on the public to pay closer attention to the challenges faced by smallholder farmers under climate change, and to support practical initiatives that enhance farmers’ productivity, improve access to markets, and strengthen their resilience to natural disasters.
In recent years, climate change–driven extreme weather events have become increasingly frequent, posing serious threats to global food systems and disproportionately affecting low‑income communities, thereby exacerbating poverty and inequality. Speaking at the press conference, Mr. Henry Tang, Director General of Oxfam Hong Kong, said: “Oxfam is committed to strengthening the capacity of smallholder farmers to address the climate crisis. We implement various poverty alleviation and development projects across Chinese Mainland, other developing countries in Asia, and East Africa. By supporting smallholder farmers in adopting sustainable farming and disaster prevention techniques, we enhance community resilience, ensuring they can maintain stable livelihoods and achieve self-reliance, even in the face of extreme weather.”
Oxfam Ambassador Mr. Terence Siufay, a long‑time supporter of Oxfam’s work, also showed his support at the event. He shared: “Every pack of Oxfam Rice represents hope for many smallholder farmers. I am very pleased to support the Oxfam Rice Event once again and to encourage everyone in Macau to join the ‘Empower Smallholder Farmers. Change Lives with an Oxfam Rice Packet.’ campaign by turning care into action and bringing positive change to the world.”
The campaign is made possible with the generous support of corporate and community partners, including OpenRice (Co‑creation Partner), Bank of China (Principal Sponsor), EVA Air (Major Sponsor), DCH Foods (Oxfam Rice Sponsor), BCM Bank (Long‑term Partner), CTM (Long‑term Telecom Partner), MOME Media & Marketing (Official Mobile Media Partner), as well as various media partners and supporting units. Oxfam extends its sincere gratitude to all partners and volunteers for their continued commitment and selfless support.
Oxfam Rice Event 2026: Products
The Oxfam Rice Event 2026 continues under the theme "Empower Smallholder Farmers. Change Lives with an Oxfam Rice Packet." The event will take place in Macau on 16-17 May (Saturday & Sunday). The funds raised are used to support Oxfam's poverty alleviation and development programmes for communities living in poverty worldwide, including efforts to address climate change challenges, improve their livelihoods, and achieve long-term self-reliance. In an exciting collaboration, this year, we are delighted to partner with OpenRice for a special collaboration, inviting “RiceBoy” to make his debut on Oxfam rice packs and a limited‑edition gift set. Through a more fun and relatable approach, we hope to inspire the public to take action together in response to the climate crisis.
**the products are available during the event or pre-order online.
Details of Oxfam Rice Event 2026 in Macau
Date: 16-17 May (Saturday & Sunday)
Time: 11:00 – 17:00
Locations:
- Lisboeta Shopping Mall (outside the Food Court)
- Bank of China Macau - Hoi Keng Tin Branch
- Bank of China Macau - Villa de Mer Branch
- Bank of China Macau - Nova Grand Branch
- BCM Bank Main Branch (Avenida da Praia Grande)
- BCM Bank Prince Flower City Taipa
- Flower City ParknShop Shopping Centre
- Pui Ching Middle School Macau (Horta e Costa)
- Santa Teresa School
- CTM TELECENTRO Concept Store
About Oxfam
Oxfam is a global organisation committed to creating a world without poverty through its advocacy, development and humanitarian work.
Oxfam in Macau was established in February 2012. Apart from working on poverty alleviation, disaster relief and policy advocacy around the globe, Oxfam in Macau is also committed to promoting global citizenship in Macau to fight poverty and inequality together.
For media enquiry, please contact:
Matthew Ng
Assistant Manager – Fundraising & Programme Oxfam in Macau
Phone: (853) 6655 5955
Email: [email protected]
Phoebe Fong
Official PR Agency - MM Marketing Communication Consulting Ltd
Phone: (853) 6222 5098 / 2835 5397
Email: [email protected]
Fax: +853 2835 5507
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The kick-off ceremony of the “Oxfam Rice Event 2026” takes place today (20 Apr), with representatives from sponsors and supporting organisations in attendance.
Mr. Henry Tang, Director General of Oxfam, said: "This is a year of great significance for Oxfam and the 'Oxfam Rice Event.' Thanks to the support from all sectors of society in Macau, this event has now entered its 15th year."
Oxfam Ambassador Terence Siufay said: "I truly resonate with Oxfam's philosophy of 'helping people help themselves.' Oxfam organizes many different activities that support various groups in need, empowering them to become self-reliant and rebuild their lives."