14 AUG 2023

10th Oxfam TowerRun to raise funds for most vulnerable communities

Registration closes on 15 Sept 2023

The Oxfam TowerRun, which will be held on 22 October 2023, is celebrating its 10th anniversary this year. Oxfam is committed to making the Oxfam TowerRun a major tourism and sports event in Macau. This year, for instance, the Towerrunning World Association officially recognised the Oxfam TowerRun as a 120-point event.

Representatives from General Association of Athletics of Macau, AIA International Limited Macau Branch, Occasions Public Relations Macau Limited, Banco Comercial De Macau, Ming Kei and Macau Tower Convention and Entertainment Centre and other sponsoring organisations attended the Oxfam TowerRun press conference today. Together, they encouraged the public to participate in the tower running charity event.

Participants will take up the challenge of running up 1,298 steps from the ground floor of the tower to the adventure deck on the 61st floor. Not only will they be pushing themselves to achieve their personal best, they will also be raising funds for Oxfam's poverty alleviation and development projects, enabling people experiencing poverty to be more resilient in the face of climate change.

Join the Oxfam TowerRun, challenge yourself, and raise funds to support vulnerable communities!

Climate change is bringing extreme weather events to every region across the world, and impoverished individuals are often the hardest hit during disasters. Close to 30 million people across East Africa are living in crisis levels of hunger or worse, and urgent action is needed. Oxfam responded quickly to the food crisis in East Africa by providing immediate relief, but there is much more to be done. Oxfam TowerRun participants can help those facing severe drought and the food crisis, as well as poor communities around the world to fight climate change by joining the event!

The drought in East Africa has left nearly 30 million people living in hunger. Oxfam took swift action and has been providing assistance to survivors, however, the situation remains critical. By participating in the Oxfam TowerRun, participants can raise funds and help people living in poverty across the globe to cope with climate change and become more resilient to disasters!

Oxfam TowerRun Details

Registration deadline: 15 September 2023 (Friday)
Online registration and details: https://bit.ly/OxfamTowerRun2023
Event day: 22 October 2023 (Sunday)
Runner's pack collection: 13 - 14 October 2023 (Friday and Saturday)
Category:

Individual Challenge (Full Race – 61 levels) Men’s / Women’s Race
Individual Challenge (Half Race – 31 levels) Men’s / Women’s Race
Team Challenge (Relay for teams of FOUR – 61 levels)

Participants who are 16 years old or above can participate in the individual race by raising a minimum of HKD/MOP500 or above (full tower and half tower). Those who raise HKD/MOP 5,000 or above can participate in the four-person team relay race. As the event's chief sponsor, AIA International Limited will donate an additional HKD100 to Oxfam for each participant who completes the challenge of 1,299 steps (running up all 1,298 steps and taking one big step forward toward the finish line, totalling 1,299 steps).

Special Offers for Non-Local Runners:

People from across the globe are more than welcome to join the Oxfam TowerRun and challenge themselves while enjoying the stunning view. Non-local participants can enjoy the following offers:

Exclusive travel package offer by TurboJET Travel Services Limited: Get 30% off a one-night stay at Artyzen Grand Lapa Macau + breakfast for two people + TurboJET Return Ferry Tickets for two people, with a free upgrade to Super Class (discounted price: HKD2,500)
Shuttle bus service on the morning of 22 October, picking up participants from Artyzen Grand Lapa Macau to the event venue at Macau Tower
Long-term telecom partner CTM Macau is offering 50 ‘5G Chill Card’ Prepaid Cards to support participants from the Greater Bay Area. Participants will have access to networks Macau and mainland China, and data in three places: mainland China, Hong Kong and Macau. These cards will be distributed on a first-come, first-served basis to registered runners.

Event Awards and 10th Anniversary Items

The top three winners in the Full Race individual category (Men and Women) will receive the newly introduced ‘AIA Vitality Champion's Award’, generously sponsored by our Principal Sponsor, AIA International Limited. The total cash prize amounts to 1,200 euros, aiming to encourage active participation in sports and to help people live HEALTHIER, LONGER, BETTER LIVES.

In addition to physically participating in the Oxfam TowerRun at Macau Tower, Oxfam also encourages the public to create their own crowdfunding page to fundraise for people in need . This year, fundraising prizes are available to thank all donors for their support, including complimentary accommodation at Artyzen Grand Lapa Macau, dining vouchers for PizzaExpress Macau, and Skywalk experiences at Skypark. For more details, please visit Oxfam’s website.

To commemorate the event's 10th anniversary, Oxfam will award a personalised engraved medal to each participant who reaches the top of the Tower, making the medals even more meaningful!

Oxfam SUMMER FUN TowerRun Pre-event

We are delighted to partner with lululemon to organise two warm-up events. This year, we have invited renowned sports ambassadors to lead various training sessions. For more information, please visit Oxfam’s website.

- Ends -

About Oxfam

Oxfam is a global organisation committed to creating a world without poverty through its advocacy, development and humanitarian work.

Oxfam’s office in Macau was established in February 2012. Apart from working on poverty alleviation, disaster relief and policy advocacy around the globe, Oxfam in Macau is also committed to promoting global citizenship in Macau to fight poverty and inequality together.

For media enquiries, please contact:
Jessica Lei
MM Marketing Communication Consulting Ltd
Phone: (853) 6666 3156 / 2835 5397
Email: jessica@mm.com.mo
Fax: (853) 2835 5507

Roni Chan
Senior Communications Officer
Oxfam Hong Kong
Phone: (852) 3120 5222
Email: roni.chan@oxfam.org.hk

10th Oxfam TowerRun to raise funds for most vulnerable communities. Registration closes on 15 Sept 2023.

The guests of honour at the 10th Oxfam TowerRun (from left to right):
- Mr. Lam Hou Meng, Executive Board Member, General Association of Athletics of Macau
- Mr. Francis Lam, Executive Manager, Macau Tower Convention and Entertainment Centre
- Ms. Amber Yang, Head of Strategic Planning, Marketing and Corporate Communications Department, BCM bank
- Mr. Louie Ho, Chief Executive Officer, AIA International Limited Macau Branch
- Mr. Michael Wong, Director of Fundraising and Communications, Oxfam Hong Kong
- Mr. Terence, Chui Chi Long (Siu Fay), Oxfam Ambassador
- Ms. Florence U, Senior Account Manager, Occasions Public Relations Macau Limited
- Ms Chibi Ng, General Manager, Meng Kei
- Ms. Emily Yau, Miss Macau 2019 First Runner-up

Mr. Michael Wong, Director of Fundraising and Communications, Oxfam Hong Kong

Mr. Louie Ho, Chief Executive Officer, AIA International Limited Macau Branch

Group photo of all the sponsors and supporting units

Mr. Terence, Chui Chi Long (Siu Fay), Oxfam Ambassador and Ms. Emily Yau, Miss Macau 2019 First Runner-up shared the experience of participating Oxfam Towerrun.

Mr. Terence, Chui Chi Long (Siu Fay), Oxfam Ambassador and Ms. Emily Yau, Miss Macau 2019 First Runner-up sharing their experience of participating Oxfam Towerrun.

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